On the 18th episode of Marketing Interruption, your host Andrew Maff dives into Google Search Ads and how they can be leveraged for any type of business to drive more leads or more shoppers. He goes into detail about whether or not to use branded search terms, how often you should be testing, campaign and ad group structure, ad types, bidding, and even touches on the landing pages the search ads are pointing to.

Tune in and enjoy today's interruption!

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