I have a quick question for you. When I say the phrase “using marketing data” do you get a little scared?

Do you kind of want to hit back and not think about it?

Hey, I get it!

I may be a coder but my natural skillset is heavily creative, not logic. I joke to my accountant mom all the time that I don’t understand why she actually likes her job.

But something she’s said to me a few times over the years holds true for marketing data, too.

“Numbers tell a story.”