Cultural contextualization and illiteracy can be a challenge in creating educational materials that reach our priority populations. This session will provide an example of how media can be applied in indigenous and oral settings to help communities educate themselves and others regarding health issues. A program evaluation report provides tremendous evidence of the effectiveness of this approach. Our case study of a video HIV education project in a rural Maasai setting, implemented by a small Maasai organization , has increased self-efficacy resulting in behavior change throughout the program area. Come to this session to be encouraged and to consider how media learning might be integrated into your health education efforts to help communities help themselves!