In this episode, I sit down with Sarah Stahl to talk about why creator partnerships work and how small service businesses can use them without big budgets or awkward pitches. We unpack how trust-led stories often outperform cold outreach and ads, and why the right creator can shorten the path from interest to decision in a very real way.

We also walk through how to find aligned creators, what to look for beyond follower count, and how to build partnerships that feel natural for both sides. Sarah shares practical guidance on getting started, measuring results, and keeping collaborations authentic and sustainable. If you want marketing that feels more human and less forced, this conversation will give you a clear place to start.

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