In an industry where paid social ads can go for upwards of $40 per click, it’s necessary to have solid sources of organic traffic.

Using a multi-touch attribution approach helps you find the most efficient source of organic traffic to invest in.

This is exactly what James Winter (VP of Marketing) and his team at Brandfolder are doing.

In this episode of The Digital Fast Lane, James and I discuss:

• Leveraging the virality of a brand
• Educating customers on re-branding
• Using the available data from Facebook and Instagram to expand upon the user experience

Resources mentioned in this episode:

• Bizible - B2B marketing attribution & planning software
• G2 - business software & services reviews
• Brandfolder’s branding guide
• Contentful - CMS

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.