Jeroen Sijl is the Founder and Director for Smart Segments, a technology platform that helps operators better collect and understand the data they receive from their guests. Everyone knows that information is critical to the success of any business, but many owners or operators are either “gut-feeling guessers” or “manual miners,” meaning that they either make decisions based on instinct, or they spend too much time searching for the answers they need. Smart Segments helps present the data in intuitive ways that helps businesses understand what actions they need to take, whether it is in the form of marketing, guest experience, or operations, so that they can see improvement to their overall metrics. Jeroen also shares how Smart Segment’s ROLLER API Connector can help attractions cross-reference data across multiple sources to make even more informed decisions, and he also shares the details of becoming an official Google Cloud Build partner.