BDR

In this episode of the Prime Resources podcast, BDR Head Coach Darbi Shumway discusses how outbound calling is a powerful lead-generation strategy. Darbi shares the importance of understanding the target audience, the role of effective scripting, and the qualities that make a successful outbound caller. Darbi also emphasizes the need for training, the significance of handling objections, and the potential pitfalls teams may encounter. Learn how to maximize opportunities year-round in your business by implementing an outbound calling strategy that drives leads!

Listen here:

Key Takeaways

• Outbound calling is a structured business plan to reach customers.

Using Outbound Calling to Generate Leads Time Stamps

• 00:00 Introduction and Background

Darbi Shumway brings over 15 years of contracting industry expertise to her role at BDR, where she excels as a business coach. With a background in founding and growing three successful businesses, Darbi’s entrepreneurial spirit is matched by her commitment to helping companies optimize their potential. Her specialties include business planning, service operations, sales, and leadership development, areas in which she has coached over 47 companies with revenue ranging from $1 million to $50 million.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Using Outbound Calling to Generate Leads first appeared on BDR and is written by Erin Kunz.