The categories of confectionary, sweet and savory snacks and biscuits / cookies all grew throughout the economic crisis and are still growing due to the changes in unit volume sizes in each category. Consumers looking to save money will often purchase a smaller pack size. This trend is especially prevalent in North America, where growing health concerns are taking sales away from these indulgent categories.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.