There are big names out there that have developed a personal brand that we can associate with their businesses, think Bill Gates, Elon Musk. So if one individual can influence growth and lead generation imagine what a whole team can do. Using personal branding to generate valuable leads is the team at CPQI, providing digital transformation and management services to financial institutions. The Head of Marketing, Deborah Boyland dives into how they have used personal branding to build credibility, trust, and valuable lead generation.