A Brighter Web | Grow your business with digital marketing

Using Personality Assessments at Your Business

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Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply to marketing?

Show Notes
What are some of the personality assessments out there?
  • Myers Briggs: 16 personalities with 4 different categories
  • Enneagram: 9 personalities
  • DISC profile: Dominance, Influence, Steadiness, Conscientiousness
  • Right Path: 16 blended profiles
  • Strengths Finder: several different strengths ranked
    • How does GreenMellen get into using personality assessments?
    • We have always been a team of do-ers. We get things done, we are task-oriented. This was great for projects, but when it was time to grow our services, we hit a wall.
  • After one of our business coaches suggested a team personality assessment, we learned we how best to work with one another.
  • Just “being nice” isn’t the right approach.
    • Are personality tests perfect? What are the pros and cons?
    • Pros: Quick shorthand to understanding how people think and operate, fun to do as a team, gives you language around types of people and behaviors
  • Cons: can be overly generalized, overused to make big decisions, hard to know which one to use, not obvious how to put the results into practice. 
  • People can “own” them a bit too much and try to become what the test said they should be, which is certainly problematic.
    • What does this mean for marketing and your business?
    • Make sure you have the right people on your team.
  • Know what roles and tasks motivate people
  • How to communicate properly with people
  • Think about what personality each of your audience personas has
    • ...more
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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