Publicis explores their platform for real-time video creative optimization using AI and automation. Tushar Joshi discusses how predictive AI addresses challenges such as audience relevance and ad fatigue, enhancing media performance. This session provides insights into the practical applications of AI in optimizing video content for better engagement and effectiveness, showcasing how advanced technology can drive improved advertising outcomes.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Tushar Joshi, Head of Product, PX Perform, & Publicis Production, Publicis Production

Take Aways:

1. Optimizing video content with AI.
2. Addressing ad fatigue in digital media.
3. Enhancing media performance through AI-driven strategies.

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