Swire Ho is known as the ' Promo Guy' as well as being the host of The Small Business Show podcast.
 in this episode Swire offers great tips and advice on how not only to choose the right promotional products  for your target audience but also to then encourage that audience indirectly to become mini advocates for your product or service.
 So as in most parts of sales and certain presentations its about putting in your customer first thinking through what they want and will use rather than necessarily what you like.
You can find Swire at garudapromo.com

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