You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative …

Using Qualitative Research to Understand Your Life Science Customer

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. <br/><br/><a href="https://cclifescience.substack.com/s/life-science-marketing-radio?utm_medium=podcast">cclifescience.substack.com</a>

Business

Science

Marketing

Life Sciences

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. cclifescience.substack.com

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. <br><br><a href="https://cclifescience.substack.com/s/life-science-marketing-radio?utm_medium=podcast" rel="noopener noreferrer">cclifescience.substack.com</a>

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Using Qualitative Research to Understand Your Life Science Customer

Using Qualitative Research to Understand Your Life Science Customer

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