When it comes to website and online traffic it’s no longer about the numbers if the leads generated are not relevant or qualified. A crucial way to influence and perpetuate quality leads is through the generation of quality content. We have the opportunity to use content to educate prospects, save money and time by monitoring interactions with our content, support the buyers’ journey, and build trust and authority.

The co-founder of Respona, Farzad Rashidi is an avid campaigner for content marketing, SEO, backlink building, and generating quality leads. It would appear he was a part of the founding of the perfect business for him. Respona is an all-in-one digital PR and link-building solution. They’re helping businesses get the word out, improve SEO and overall brand awareness and take your organic traffic to new heights.

However, to reap the benefits of backlinks and SEO we need to start by building quality content. By building onto your content with these individual blocks of backlinks, SEO, keywords, visual aids, the domino effect of quality content can generate quality leads, support the buying journey stages and set you up for overall online success.