In this episode, we talk about some data that was recently featured on marketingcharts.com that highlights the most valuable content at the early, middle, and final stages of the B2B purchase journey. We discuss how original research can be used as the foundational content that fuels each and every one of the other content types including webinars, infographics, blog posts, ebooks, and more.

The research discussed was originally produced by DemandGen and Content4Demand and you can find the particular chart we are referencing here: https://www.marketingcharts.com/industries/business-to-business-229143