When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook!

IN THIS EPISODE, LESLEY SHARES:

• How Tuscaloosa City Schools got started on social media
• Why the district hasn’t changed its Facebook profile pictures since 2012
• Unique methods for engaging the community
• The video strategy TCS is using to reach more people
• An invitation to an incredible organization called NSPRA

SPECIAL GUEST

Lesley Bruinton, APR

Public Relations Coordinator

Tuscaloosa City Schools, Alabama

Follow Lesley on Twitter: @lesleybruinton

Lesley’s Blog: https://modernretropr.wordpress.com/

Tuscaloosa City Schools Website: https://www.tuscaloosacityschools.com/

Facebook: https://www.facebook.com/TCSBoardofEd

Instagram: https://www.instagram.com/TCSBoardofEd/

Twitter: https://twitter.com/TCSBoardofEd - Check out the apple in the username!

YouTube: https://www.youtube.com/channel/UCK4DcaeOvhZF20b7MYOg0Hw

LinkedIn: https://www.linkedin.com/company/tcsboardofed 

USEFUL INFORMATION

Student artwork that includes the school logo

National School Public Relations Association (NSPRA)

Blog: How Adding Emojis Can Engage Your Social Media Audience

Video Tip: How Adding Emojis Can Engage Your Social Media Audience 

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!