Haden Coleman, who recently wrote an award-winning essay on the power of technology in advancing agriculture, speaks about the importance of using social media for consumer education. Haden is a 17-year-old cattle farmer who has witnessed first-hand how technology has caused a chain reaction in the efficiency of farming and ranching. Over the years, he has become an advocate for using TikTok and Instagram to educate consumers about agriculture to garner more industry support. Listen as he shares tips on helping the public better understand where their food comes from.