Nothing builds trust like proof. In this episode, Matt breaks down how to equip your sales team with powerful customer stories and social proof that drive real results. Because in a world full of claims, real stories from real customers are what actually sell.

What you’ll learn:

✅ How to curate relevant, deal-moving case studies and testimonials

✅ Why storytelling is a skill every rep should master—and how to train for it

✅ Ways to use videos, visuals, and quotes to make stories stick with buyers

When reps use social proof well, they create emotional connection, credibility, and urgency. Make it easy—and natural—for them to bring your customer success into the sales process.

Got a customer story that’s closing deals? Drop it in the comments. And don’t forget to subscribe for more actionable enablement tips!

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