Episode 246: Using storytelling to find bookkeeping clients

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On this episode of The Bookkeepers' Podcast Jo Wood and Zoe Whitman will be joined by Jyoti Patel from Xero to talk about how storytelling can help you to gain new clients.

The role of the bookkeeper has changed over the years. In today's world, bookkeepers are not just expected to manage finances but also help their clients grow their businesses. To achieve this, bookkeepers need to learn how to communicate effectively and engage with their clients. This is where storytelling comes in - it is a powerful tool to connect with the audience and convey complex ideas in a simple and memorable way. In this podcast, we explored how storytelling is important for marketing. Storytelling is not just about telling a story; it's about creating an emotional connection with the audience. By sharing experiences, anecdotes, and personal insights, bookkeepers can get their clients to relate to them and build trust. This makes it easier for clients to open up about their business challenges and enables bookkeepers to offer relevant solutions. The idea is to make the client feel like they are not alone in their journey - that there are others out there going through the same struggles.

About us

We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide.

Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us.

Join our FREE Facebook community, The 6 Figure Bookkeepers' Club, to experience this revolution for yourself. Connect with us at 6figurebookkeeper.club

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About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at:

https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2

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The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

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