How can technology and data democratization help traditionally disconnected business functions understand each other better. View the full video interview here.

Dave Bunce is the CEO of Morphio, a mar-tech platform focused on protecting and optimizing digital ad investment. Prior to Morphio, Dave spent the last six years as VP Finance and later COO of Arcane Digital, a digital marketing agency that was a two-time recipient of Deloitte’s Fast 50 award. It was within this environment that Morphio was initially incubated.