Management Material

Using the Affinity Bias


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Connect with people and people will like you. Realize that people who connect with you will help you, because they like you. There’s nothing wrong with that, and it could be the reason you’re not in the position you want yet.

A boss of mine told me once that I needed people to like me to succeed in my job. He was right. I'm not naturally likable and had to work on it.

Affinity bias is the unconscious tendency to get along with others who are like us. It is easy to socialize and spend time with others who are not different. It requires more effort to bridge differences when diversity is present.

Here's what it means: people hire people they like. Senior leaders promote people that they like.

If senior leaders aren't personally connecting with you, then they might not like you as much as someone they've personally connected with. Which means they might not promote you. They'll promote the other guy. 

Let's fix that.

Book a complimentary management coaching conversation at https://calendly.com/catherine-vanderlaan/free-60-minute-leadership-consultation

Email me at [email protected] to ask a question or get in touch.

Join our Facebook group: https://www.facebook.com/groups/managementmaterialcoaching

Find out more about Management and Leadership Coaching at https://managementmaterialcoaching.com/




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Management MaterialBy Catherine Van Der Laan

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