Vincent Schmidlin, Neuroversum of Archetypes

Using the Power of the Archetypes to Create Hero Brands

NEXT gets discussions flowing on topics imperative for the future: How does innovation in the age of machines affect everyone? How do human behaviour and customer expectations change? And what does this mean for us, the drivers of digitalisation, and our companies?

This podcast features some of the best thinkers we know, like Douglas Rushkoff, Amy Webb, David Mattin, Amber Case and many more. From fantastic keynotes at our NEXT Conferences, to all episodes from our digital NEXT–SHOW as well as exclusive interviews with digital experts from around the world. 

Get inspired – and shift your perspective.

www.nextconf.eu

Technology

NEXT gets discussions flowing on topics imperative for the future: How does innovation in the age of machines affect everyone? How do human behaviour and customer expectations change? And what does this mean for us, the drivers of digitalisation, and our companies? This podcast features some of the best thinkers we know, like Douglas Rushkoff, Amy Webb, David Mattin, Amber Case and many more. From fantastic keynotes at our NEXT Conferences, to all episodes from our digital NEXT–SHOW as well as exclusive interviews with digital experts from around the world. Get inspired – and shift your perspective. www.nextconf.eu

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Using the Power of the Archetypes to Create Hero Brands

Using the Power of the Archetypes to Create Hero Brands