Clicks to Customers

Using the ”Products” Analytics Report in Google Merchant Center Next


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The "Products" tab in Google Merchant Center is your secret weapon – if you know how to use it. In this video episode, John takes you through the Product Analytics Report in Google Merchant Center Next.

If you're trying to navigate the new platform and maximize your Google Ads performance, this video is for you!
John walks through the five key reports available under the Product Analytics section, including:
- Traffic Reports: Understanding traffic from paid ads and free listings.
- Competitor Insights: See how your products stack up against competitors and identify key opportunities.
- Popular Products & Brands: Find out which products and brands are trending across Google Shopping.
- Pricing Benchmarks: Learn how to compare your pricing to competitors and optimize your ad spend on top-performing products.
- Promotions & Discounts: Analyze how promotions are impacting your conversions.
Whether you're reselling or manufacturing your own products, you'll get actionable insights to help you stay ahead of the competition and optimize your product listings on Google Shopping.
If you have any questions or need help with your digital advertising strategy, leave a comment!

👉 Watch our video on setting up Google Merchant Center Next: https://youtu.be/3S3KO-QG_z8?si=LFjO4EhqwjBLy8Tu
📝 Check out our blog for more on Google Merchant Center Next: https://stubgroup.com/2024/02/13/google-merchant-center-next-what-you-need-to-know/
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/

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Clicks to CustomersBy StubGroup