We interview Michael Sabat, Founder of @Mssg and talk about how organizations can more easily use Facebook messaging to collect information and connect with their audience. Facebook messenger and messaging continue to grow and audiences may be expecting your page to respond with a chat experience. This episode covers different ways your organization can leverage this platform further.

November 28th, 2017 is the big day – #GivingTuesday is the national day of giving following Black Friday and Cyber Monday. We share our predictions and quick tips for how to maximize the day for your nonprofit. Spoiler – we believe giving will pass the $200M mark, showing a 20% lift from 2016’s day of giving.

Great discussion with Will Critchlow, the Founder and CEO of Distilled, an SEO digital agency. We discuss how to engage, influence, convince and convert organic traffic by creating the right content. How much should you study the changing field of SEO to get the most out of it?

Will Critchlow is CEO of Distilled – a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN.

His academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping. Will is married to Heather, has a daughter (Rachel) and son (Adam), plays basketball for Euston Power and occasionally loses to his brother at squash.

Online, he can be found: