Interview with Steve Vick, the founder of Nonprofit Ally and Noble Paws. In this podcast he talks to us about his inspiration and approach to creating both organizations in a way that supports revenue and makes a difference in the world.

An article from Bloomberg Business this September, “How Much of Your Audience is Fake” caught our eye  because it highlighted how much money is being wasn’t on robot (bot) traffic. We tracked down our friend and ad fraud expert Dr. Augustine Fou to talk with us about the article and some of his new research on bots and how to avoid them.

 Eleven percent of display ads and almost a quarter of video ads were “viewed” by software, not people. According to the ANA study fake traffic will cost advertisers $6.3 billion this year. Click To Tweet

Episode 40

George Weiner: This is Using the Whole Whale, a podcast that brings you stories of data and technology in the nonprofit world. My name is George Weiner, your host and the chief whaler of wholewhale.com. Thanks for joining us.

This is episode 40 of using the whole whale thanks for joining us. This week we are doing a second shot at love with bot traffic. That’s not actually the title. It could be though. We’re talking with Dr. Augustin Fou because of the amount of just recent news that we’ve been reading about, you know, the increase in bot traffic, especially around advertising when