This might be the hardest lesson I’ve ever learned. The FTC hit me with fines mainly because our sales team kept asking one simple question. 

And it's 4 words long…

Here's the thing - most marketers don't realize this common sales tactic is actually considered an implied earnings claim by regulators. Even with a full-time paralegal and strict sales policies, we still got in trouble.

In this episode, Greg and I break down:

• The FTC views goal-setting questions as manipulative future pacing techniques…

I've completely changed how I handle sales calls now. 

Instead of trying to dance around compliance issues, I focus on attracting customers who can make logical decisions about our products. The calls are easier, conversions are higher, and I sleep better at night.

Just straightforward conversations with qualified prospects. Trust me - your business will thank you for it.