TheInquisitor Podcast with Marcus Cauchi

Usman Sheikh: Leveraging AI and Behavioral Science to Transform Sales Performance

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My guest is Usman Sheikh, CEO of XIQ

  • Founded XIQ to build an AI-powered sales platform focused on behavioral science
  • Has experience in product management, strategy development and digital transformation
  • Passionate about how AI can enhance sales processes and drive better outcomes

    • Key insights:

    • Usman discusses how AI can be used to gain deep insights into prospects' motivations, challenges and emotional drivers
  • He explains how AI has helped shorten the sales cycle by streamlining research and preparation
  • Automating execution of processes like onboarding is discussed as a way to multiply impact
  • Behavioral science and psychometrics are highlighted as important additions to AI systems
  • The importance of focusing on opportunities rather than pain points with prospects is emphasized

    • Takeaways for leaders:

    • Learn how AI combined with behavioural data creates more personalised engagements
  • Understand how to qualify prospects faster and gain a strategic edge
  • Discover ways AI can free up time by automating repetitive tasks
  • Consider augmenting sales methodologies with AI to enhance performance
  • Reframe sales conversations around possibilities rather than problems

    • LinkedIn: https://www.linkedin.com/in/usmanmsheikh/

    Twitter: @usmansheikh_

    Email: [email protected]
    Website: www.xiq.ai

    --

    How can you start making your boldest ambitions a reality beginning today? Take my selling strategy audit and grab up to 30-minutes with me for free. No charge. No pressure.

    https://mailchi.mp/laughs-last.com/satp

    You'll learn something about yourself you don't know, how you are getting between your buyers and their decision to buy from you.

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    TheInquisitor Podcast with Marcus CauchiBy Marcus Cauchi, Laughs Last Ltd
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