University Social Pro: Social Media & Digital Marketing for Higher Education

USP3 - Crafting Your Social Media Launch Sequence with Kellen Manning


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How do you go from zero to 60 and launch a

brand new community on social media platforms like Instagram and
snapchat? How do you ignite a fire of interest around campus and
kickstart awareness and growth among students? Today on University
Social Pro I’m talking about crafting social media launch sequences
with Kellen Manning, Communication
Coordinator for the Division of Student Life at the Massachusetts
Institute of Technology.
At MIT he’s in charge of the launching and running
of all Student Life relate social media accounts, promotion for a
various programs and event, and content for the Student Life
website. Prior to MIT, he served as the New Media Coordinator at
the Boston University Alumni Association. He’s also a huge fan of
chicken burritos. Follow Kellen on twitter
@KellenManning.

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University Social Pro: Social Media & Digital Marketing for Higher EducationBy Chris Alexander