University Social Pro: Social Media & Digital Marketing for Higher Education

By Chris AlexanderBusiness Technology Education

University Social Pro: Social Media & Digital Marketing for Higher Education episodes

September 26, 2016 USP13 - The Hidden Stories That Connect Us with Jason Hollander
Every university campus around the world is full of interesting, passionate people who can too easily become invisible in the fabric of a university - the landscapers, the security guards, the electricians, the people who clean and maintain our campus flags, the bus drivers, the tour guides, the collectors of weird objects, the … there are stories hidden in plain sight, waiting to be given voice.

In this session I had the pleasure of speaking with Jason Hollander, the Senior Director of Communications at New York University’s Office of Public Affairs. We talked about one of my favorite subjects, and that is really exploring video as one of the richest, deepest most engaging platforms to tell a story. But of course behind the shiny end product, there are lot of operational questions that come up, like how much does this cost? Do we have the resources to do it right? And, most importantly, is video the right medium to the story? These are important conversations that will happen, and need to happen in order for you to put your best work out into the world.

Jason has a master's degree in philosophy and screenwriting from NYU Gallatin, and in his spare time, he is an adjunct professor in NYU's Steinhardt School and co-hosts a mindfulness podcast on iTunes called Meditate This. Please enjoy my conversation with Jason Hollander.

This podcast is brought to you by RateFrame, a new online platform that lets you highlight, playback and share your favorite moments of online videos. Just like you'd highlight an important sentence in a book, now you can highlight the best parts of an online video. Faculty use RateFrame to curate the most important moments from youtube videos, save them in a personal library, and cue them up as needed to present in class, saving valuable in-class teaching time that can be used for much more important activities. Students use the RateFrame platform to build “cliff notes” of the most useful parts of tutorial videos help them study for a test.

RateFrame brings the best moments of online educational videos into the classroom. You can sign up for free at www.rateframe.com/usp and get started highlighting your favorite parts of videos today.
32 min
June 05, 2016 USP11 - Inside the Lab: Science Research for a Wider Audience with Arezu Sarvestani
In this conversation I’m talking with Arezu Sarvestani of the University of California, San Francisco about a topic that I think is going to hit home for any of you communications folks who work directly or indirectly with university faculty. And that is: figuring out thoughtful, creative and compelling ways to translate the value of faculty research, which can sometimes require a bit of very specific domain knowledge to understand… translating that into a form that can be appreciated by a wider audience. So we’re going to talk about storytelling, social media, using digital video, and so much more.

Arezu is the social media manager for the University of California, San Francisco, where she oversees social content, strategy, training and consultation. She has a background in science journalism and a passion for multimedia and spent nearly four years covering medical technology and medical device hacking. When she’s not roaming the wild forests of the internet, she’s a hackathon organizer, writer and public speaker.

Follow Arezu on twitter at @zusnews and arezusarvestani.com.
35 min
May 18, 2016 USP10 - Mobilizing Your Street Team with Cassandra Bizzaro
If you’re listening to this on or around its release date of May 18, 2016, you’re likely either heading into, in the middle of, or emerging from the whirlwind of graduation activities that happens around this time of year. And it’s great - you’re looking forward to summer, to maybe some quiet time, some strategic planning time… but in the back of your mind, you know the Fall semester is just around the corner.

So the question is: Are you ready? Do you have your plans into place, your strategies on paper, your students recruited, your campaigns plotted out?

Well, if you’re still cobbling together those puzzle pieces, this session may be finding you at just the right time.

Today I’m talking with Cassandra Bizzaro about recruiting, inspiring and mobilizing student street teams to amplify the reach and impact of your school’s brand. Cassandra is an Assistant Director of Communications at New York University Stern School of Business where she oversees the Undergraduate College social media accounts, new student communications plans, and their student ambassadors, called the Street Team.

Read more about Cassandra's work and get her Snapchat Takeover Guidelines Template at www.cassandrabizzaro.com

Please enjoy my conversation with Cassandra Bizzaro.

This podcast is brought to you by RateFrame, a new online platform that lets you highlight, playback and share your favorite moments of online videos. Just like you'd highlight an important sentence in a book, now you can highlight the best parts of an online video. Faculty use RateFrame to curate the most important moments from youtube videos, save them in a personal library, and cue them up as needed to present in class, saving valuable in-class teaching time that can be used for much more important activities. Students use the RateFrame platform to build “cliff notes” of the most useful parts of tutorial videos help them study for a test.

RateFrame brings the best moments of online educational videos into the classroom. You can sign up for free at www.rateframe.com/usp and get started highlighting your favorite parts of videos today.
45 min
April 26, 2016 USP9 - Punching Above Your Digital Weight Class with Seth Odell
Today I’m talking with Seth Odell about the
future of higher education marketing, how to really think deeply
about the audiences we serve, and perhaps most importantly - as
it’s pretty core to the mission of this podcast - trying to uncover
strategies for small teams to leverage their resources and
effectively punch above their digital weight class.
One of the industry’s leading creative talents, Seth is no
stranger to successful enrollment marketing campaigns. His work is
Emmy nominated and includes Southern New Hampshire University’s
heralded 2013 cross-country bus tour campaign, which the Chronicle
of Higher Education called “Exhibit A of Marketing Success” and
“One of the most buzzed-about marketing campaigns in higher
education.”
As Assistant Vice President of Integrated
Marketing at SNHU, Seth was responsible for conceptualizing,
writing and art directing the university’s national advertising
efforts and helped the institution grow from 7,000 online students
to 70,000 students in just four years. Prior to joining SNHU seth
founded Higher Ed Live, the industry’s first and only live weekly
webshow network.
Today Seth serves as Vice President of Creative
& Marketing Strategy for Helix Education, where he works with
colleges and universities to help them develop their brands, craft
meaningful messages, and deliver integrated advertising campaigns
that drive results.
So fasten your seatbelts, fire up your google
doc notes, and get ready to be hit in the face - in the best way
possible - with knowledge, wisdom and actionable insights. Please
enjoy my conversation with Seth Odell.
This podcast is brought to you by RateFrame, a
new online platform that lets you highlight, playback and share
your favorite moments of online videos. Just like you'd highlight
an important sentence in a book, now you can highlight the best
parts of an online video. Faculty use RateFrame to curate the most
important moments from youtube videos, save them in a personal
library, and cue them up as needed to present in class, saving
valuable in-class teaching time that can be used for much more
important activities. Students use the RateFrame platform to build
“cliff notes” of the most useful parts of tutorial videos help them
study for a test.
RateFrame brings the best moments of online
educational videos into the classroom. You can sign up for free at
www.rateframe.com/usp and get started highlighting your favorite
parts of videos today.
49 min
April 14, 2016 USP8 - 360 Video: A New World of Storytelling with Taylor Stakes
Today’s conversation is all about 360 video! We’re going to talk about what exactly this thing it is, how it’s currently being used in higher education and some of the pros and cons of incorporating 360 video into your currently media toolkit. As with any new technology, I absolutely get excited about all the new gadgets, the promise of making higher quality content and dreaming of all the marketing and communications possibilities that could soon become reality. This is all awesome stuff and I invite you to get excited too. But, I also believe with anything new and shiny, we should approach it with a critical eye and ask the tough questions of how exactly this is going to improve our universities and better serve our students, faculty, staff, our alums, our donors and the list goes on. I believe that with the right strategy, 360 video has tremendous potential for higher education, but, as you listen to this conversation, use your own intuition and judgement to see if this might be right for you and your goals.
Joining me today is Taylor Stakes, the video and web multimedia content producer for Trinity University in San Antonio Texas. Taylor oversees all video production, editing, sound mixing, and motion graphics for the office, and assists with the Tiger Network. He has been working behind the camera since he was in high school and holds a bachelor's degree from University of Texas at San Antonio and a master’s in communication arts from The University of the Incarnate Word.
This podcast is brought to you by RateFrame, a new online platform that lets you highlight, playback and share your favorite moments of online videos. Just like you'd highlight an important sentence in a book, now you can highlight the best parts of an online video. Faculty use RateFrame to curate the most important moments from youtube videos, save them in a personal library, and cue them up as needed to present in class, saving valuable in-class teaching time that can be used for much more important activities. Students use the RateFrame platform to build “cliff notes” of the most useful parts of tutorial videos help them study for a test.
RateFrame brings the best moments of online educational videos into the classroom. You can sign up for free at www.rateframe.com/usp and get started highlighting your favorite parts of videos today.
38 min
April 02, 2016 USP7 - Persuasive Pitching: From Concept to Execution
Welcome to this BONUS session number seven of
the university social pro podcast. In this session we’re going to
deviate a little from the usual protocol - I won’t be having the
typical conversation with someone doing great work in higher ed -
it’s just going to me.
In this session we’re going to talk about how to pitch a new
idea or a new project to a key decision maker, whether it be your
director, your dean, a colleague or even your whole team, and the
strategies you can take to overcome the most common types of
objections. I’m going to draw from a book called “Buy-In: Saving
Your Good Idea from Getting Shot Down” written by John Kotter,
Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard
Business School. I’m going to extract a few lessons outlined in the
book, deconstruct 5 common objections that are frequently used to
kill new ideas (whether it's swiftly or over time) and formulate
strategic responses to hopefully, with tact and respect, move a
project forward to its next step.
Objection 1. "Nice idea, but we just don’t have the money"
Objection 2. "Everything’s doing fine as is, we
simply don’t need this"
Objection 3. "But what about this scenario, or
that scenario? And this? And that?"
Objection 4. "Now just isn’t the right time,
let’s table this and look at it again at the end of the
year."
Objection 5. "The idea is sound, but to be
frank, I don’t think you have the experience required to do
this."

I hope that you find at least one or two of these
strategies and responses, and the next time you have an idea for a
project that really believe in, you’ll have the confidence to drive
it forward and make it a reality. Because at the end of the day,
remember why you show up to work, and who it is you serve. It’s the
students. It’s the alumni. It’s the faculty. And it’s the staff. If
you know how to make your university a better place, then do it -
make it a better place.
This podcast is brought to you by RateFrame, a new online
platform that lets you highlight, playback and share your favorite
moments of online videos. Just like you'd highlight an important
sentence in a book, now you can highlight the best parts of an
online video. Faculty use RateFrame to curate the most important
moments from youtube videos, save them in a personal library, and
cue them up as needed to present in class, saving valuable in-class
teaching time that can be used for much more important activities.
Students use the RateFrame platform to build “cliff notes” of the
most useful parts of tutorial videos help them study for a
test.
RateFrame brings the best moments of online educational videos
into the classroom. You can sign up for free at
www.rateframe.com/usp and get started highlighting your favorite
parts of videos today.
19 min
March 30, 2016 USP6 - Strengthening Community through Purpose-Driven Events with Brad Thompson
If we look beyond the pizza boxes, the email
reminders and the bulletin boards peppered with promotional flyers,
events on university campuses take on a much richer meaning in the
lives of our students. During their formative years, when students
are simultaneously seeking the challenge of adventure and calm of
comfort, the thrill of taking risks and the fulfillment of finding
a place to belong, events create vital environments for building
friendships and strengthening community.
Today I’m talking with Brad Thompson Assistant
Director of Student Activities at Texas Christian University. Brad
cares deeply about his work, and focuses his time on positively
impacting the campus culture as well as mentoring and developing
TCU’s next generation of student leaders. He conceptualizes and
organizes events ranging from weekly brown bag lunches for 20
people, to campus-wide headliner special events with thousands in
attendance. We talk purpose-driven work, event analytics, email
marketing and so much more… Please enjoy my conversation with Brad
Thompson.
This podcast is brought to you by RateFrame, a new online
platform that lets you highlight, playback and share your favorite
moments of online videos. Just like you'd highlight an important
sentence in a book, now you can highlight the best parts of an
online video. Faculty use RateFrame to curate the most important
moments from youtube videos, save them in a personal library, and
cue them up as needed to present in class, saving valuable in-class
teaching time that can be used for much more important activities.
Students use the RateFrame platform to build “cliff notes” of the
most useful parts of tutorial videos help them study for a
test.
RateFrame brings the best moments of online educational videos
into the classroom. You can sign up for free at
www.rateframe.com/usp and get started highlighting your favorite
parts of videos today.
Have a question, comment or topic/guest
suggestion? Hit me up on twitter @alexandermania.
You can show your support for this podcast by
leaving an honest rating and review in iTunes.
58 min
March 15, 2016 USP5 - Cultivating Student Ambassadors with Alyssa Levenberg
Capturing the “voice of the students”… that’s the goal, right?
If we can better understand their concerns, wishes and anxieties,
we can better serve students and communicate what campus resources
are available to them.
Today I’m talking with Alyssa Levenberg, who is a senior at SUNY
Oswego majoring in Communication and Social Interaction studies.
I’m very excited to feature her on the USP podcast today because
we, as administrators, talk a lot about working and engaging with
students in more productive and meaningful ways, and Alyssa brings
us a very valuable look into the student side of exactly that
relationship.
She’s the host and editor of “Alyssa Explains It All,” a video
blog series giving advice about the college experience to
prospective students at SUNY Oswego. She’s also a social media
intern for the Communication and Marketing Office and Department of
Communication Studies, and is the Social Media Director for
WTOP-10, the student run TV station at SUNY Oswego. In the “real
world,” she ran social media and did audience analysis for
Popcornflix.com, an online streaming site created by Screen Media
Ventures in New York City.
This podcast is brought to you by RateFrame, a new online
platform that lets you highlight, playback and share your favorite
moments of online videos. Just like you'd highlight an important
sentence in a book, now you can highlight the best parts of an
online video. Faculty use RateFrame to curate the most important
moments from youtube videos, save them in a personal library, and
cue them up as needed to present in class, saving valuable in-class
teaching time that can be used for much more important activities.
Students use the RateFrame platform to build “cliff notes” of the
most useful parts of tutorial videos help them study for a
test.
RateFrame brings the best moments of online educational videos
into the classroom. You can sign up for free at
www.rateframe.com/usp and get started highlighting your favorite
parts of videos today.
36 min
March 01, 2016 USP4 - An Introduction to Social Media Measurement with Erica Santiago
The MacDaddy of Management Theory, Peter
Drucker, once said, “If you can't measure it, you can't manage it.”
But for those of us just beginning to dip our toes into social
media, this can be a confusing and overwhelming task. Today on
University Social Pro I’m talking with Erica Santiago about a topic
that’s very important for ensuring the longevity of your social
media efforts, and that is how to get starting measuring what’s
working, what’s not working and how to begin to think the practice
of measurement as it relates to your department’s goals.
Erica is an Assistant Director of
Communications at NYU Stern by day and a part-time MBA student by
night and she has been working in the digital marketing and social
media industry for over 5 years. At Stern, Erica focuses on social
media, web and digital marketing communications. In addition, she
works as a consultant on social media strategy for small
businesses.
You can download your own copy of Erica’s dashboard along with
instructions on how to get starting track all your social media
stats at http://www.universitysocialpro.com/session4
33 min
February 13, 2016 USP3 - Crafting Your Social Media Launch Sequence with Kellen Manning
How do you go from zero to 60 and launch a
brand new community on social media platforms like Instagram and
snapchat? How do you ignite a fire of interest around campus and
kickstart awareness and growth among students? Today on University
Social Pro I’m talking about crafting social media launch sequences
with Kellen Manning, Communication
Coordinator for the Division of Student Life at the Massachusetts
Institute of Technology.
At MIT he’s in charge of the launching and running
of all Student Life relate social media accounts, promotion for a
various programs and event, and content for the Student Life
website. Prior to MIT, he served as the New Media Coordinator at
the Boston University Alumni Association. He’s also a huge fan of
chicken burritos. Follow Kellen on twitter
@KellenManning.
42 min

About University Social Pro: Social Media & Digital Marketing for Higher Education

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The goal of University Social Pro is to bring you inspiring and illuminating conversations with social media and digital marketing professionals working in higher education around the United States…

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University Social Pro: Social Media & Digital Marketing for Higher Education episodes

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