University Social Pro: Social Media & Digital Marketing for Higher Education

Every university campus around the world is full of interesting, passionate people who can too easily become invisible in the fabric of a university - the landscapers, the security guards, the electricians, the people who clean and maintain our campus flags, the bus drivers, the tour guides, the collectors of weird objects, the … there are stories hidden in plain sight, waiting to be given voice.

In this session I had the pleasure of speaking with Jason Hollander, the Senior Director of Communications at New York University’s Office of Public Affairs. We talked about one of my favorite subjects, and that is really exploring video as one of the richest, deepest most engaging platforms to tell a story. But of course behind the shiny end product, there are lot of operational questions that come up, like how much does this cost? Do we have the resources to do it right? And, most importantly, is video the right medium to the story? These are important conversations that will happen, and need to happen in order for you to put your best work out into the world.

Jason has a master's degree in philosophy and screenwriting from NYU Gallatin, and in his spare time, he is an adjunct professor in NYU's Steinhardt School and co-hosts a mindfulness podcast on iTunes called Meditate This. Please enjoy my conversation with Jason Hollander.

This podcast is brought to you by RateFrame, a new online platform that lets you highlight, playback and share your favorite moments of online videos. Just like you'd highlight an important sentence in a book, now you can highlight the best parts of an online video. Faculty use RateFrame to curate the most important moments from youtube videos, save them in a personal library, and cue them up as needed to present in class, saving valuable in-class teaching time that can be used for much more important activities. Students use the RateFrame platform to build “cliff notes” of the most useful parts of tutorial videos help them study for a test.

RateFrame brings the best moments of online educational videos into the classroom. You can sign up for free at www.rateframe.com/usp and get started highlighting your favorite parts of videos today.

In this conversation I’m talking with Arezu Sarvestani of the University of California, San Francisco about a topic that I think is going to hit home for any of you communications folks who work directly or indirectly with university faculty. And that is: figuring out thoughtful, creative and compelling ways to translate the value of faculty research, which can sometimes require a bit of very specific domain knowledge to understand… translating that into a form that can be appreciated by a wider audience. So we’re going to talk about storytelling, social media, using digital video, and so much more.

Arezu is the social media manager for the University of California, San Francisco, where she oversees social content, strategy, training and consultation. She has a background in science journalism and a passion for multimedia and spent nearly four years covering medical technology and medical device hacking. When she’s not roaming the wild forests of the internet, she’s a hackathon organizer, writer and public speaker.

Follow Arezu on twitter at @zusnews and arezusarvestani.com.

If you’re listening to this on or around its release date of May 18, 2016, you’re likely either heading into, in the middle of, or emerging from the whirlwind of graduation activities that happens around this time of year. And it’s great - you’re looking forward to summer, to maybe some quiet time, some strategic planning time… but in the back of your mind, you know the Fall semester is just around the corner.

So the question is: Are you ready? Do you have your plans into place, your strategies on paper, your students recruited, your campaigns plotted out?

Well, if you’re still cobbling together those puzzle pieces, this session may be finding you at just the right time.

Today I’m talking with Cassandra Bizzaro about recruiting, inspiring and mobilizing student street teams to amplify the reach and impact of your school’s brand. Cassandra is an Assistant Director of Communications at New York University Stern School of Business where she oversees the Undergraduate College social media accounts, new student communications plans, and their student ambassadors, called the Street Team.

Read more about Cassandra's work and get her Snapchat Takeover Guidelines Template at www.cassandrabizzaro.com

Please enjoy my conversation with Cassandra Bizzaro.

This podcast is brought to you by RateFrame, a new online platform that lets you highlight, playback and share your favorite moments of online videos. Just like you'd highlight an important sentence in a book, now you can highlight the best parts of an online video. Faculty use RateFrame to curate the most important moments from youtube videos, save them in a personal library, and cue them up as needed to present in class, saving valuable in-class teaching time that can be used for much more important activities. Students use the RateFrame platform to build “cliff notes” of the most useful parts of tutorial videos help them study for a test.

RateFrame brings the best moments of online educational videos into the classroom. You can sign up for free at www.rateframe.com/usp and get started highlighting your favorite parts of videos today.

Today I’m talking with Seth Odell about the

One of the industry’s leading creative talents, Seth is no

As Assistant Vice President of Integrated

Today Seth serves as Vice President of Creative

So fasten your seatbelts, fire up your google

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Today’s conversation is all about 360 video! We’re going to talk about what exactly this thing it is, how it’s currently being used in higher education and some of the pros and cons of incorporating 360 video into your currently media toolkit. As with any new technology, I absolutely get excited about all the new gadgets, the promise of making higher quality content and dreaming of all the marketing and communications possibilities that could soon become reality. This is all awesome stuff and I invite you to get excited too. But, I also believe with anything new and shiny, we should approach it with a critical eye and ask the tough questions of how exactly this is going to improve our universities and better serve our students, faculty, staff, our alums, our donors and the list goes on. I believe that with the right strategy, 360 video has tremendous potential for higher education, but, as you listen to this conversation, use your own intuition and judgement to see if this might be right for you and your goals.

Joining me today is Taylor Stakes, the video and web multimedia content producer for Trinity University in San Antonio Texas. Taylor oversees all video production, editing, sound mixing, and motion graphics for the office, and assists with the Tiger Network. He has been working behind the camera since he was in high school and holds a bachelor's degree from University of Texas at San Antonio and a master’s in communication arts from The University of the Incarnate Word.

This podcast is brought to you by RateFrame, a new online platform that lets you highlight, playback and share your favorite moments of online videos. Just like you'd highlight an important sentence in a book, now you can highlight the best parts of an online video. Faculty use RateFrame to curate the most important moments from youtube videos, save them in a personal library, and cue them up as needed to present in class, saving valuable in-class teaching time that can be used for much more important activities. Students use the RateFrame platform to build “cliff notes” of the most useful parts of tutorial videos help them study for a test. 

RateFrame brings the best moments of online educational videos into the classroom. You can sign up for free at www.rateframe.com/usp and get started highlighting your favorite parts of videos today.

Welcome to this BONUS session number seven of

In this session we’re going to talk about how to pitch a new

Objection 1. "Nice idea, but we just don’t have the money"

Objection 2. "Everything’s doing fine as is, we

Objection 3. "But what about this scenario, or

Objection 4. "Now just isn’t the right time,

Objection 5. "The idea is sound, but to be

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If we look beyond the pizza boxes, the email

Today I’m talking with Brad Thompson Assistant

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Have a question, comment or topic/guest

You can show your support for this podcast by

Capturing the “voice of the students”… that’s the goal, right?

Today I’m talking with Alyssa Levenberg, who is a senior at SUNY

She’s the host and editor of “Alyssa Explains It All,” a video

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RateFrame brings the best moments of online educational videos

The MacDaddy of Management Theory, Peter

Erica is an Assistant Director of

You can download your own copy of Erica’s dashboard along with

How do you go from zero to 60 and launch a