Sign up to save your podcasts
Or
Share USP9 - Punching Above Your Digital Weight Class with Seth Odell
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
USP9 - Punching Above Your Digital Weight Class with Seth Odell
Today I’m talking with Seth Odell about the
future of higher education marketing, how to really think deeply
about the audiences we serve, and perhaps most importantly - as
it’s pretty core to the mission of this podcast - trying to uncover
strategies for small teams to leverage their resources and
effectively punch above their digital weight class.
One of the industry’s leading creative talents, Seth is no
stranger to successful enrollment marketing campaigns. His work is
Emmy nominated and includes Southern New Hampshire University’s
heralded 2013 cross-country bus tour campaign, which the Chronicle
of Higher Education called “Exhibit A of Marketing Success” and
“One of the most buzzed-about marketing campaigns in higher
education.”
As Assistant Vice President of Integrated
Marketing at SNHU, Seth was responsible for conceptualizing,
writing and art directing the university’s national advertising
efforts and helped the institution grow from 7,000 online students
to 70,000 students in just four years. Prior to joining SNHU seth
founded Higher Ed Live, the industry’s first and only live weekly
webshow network.
Today Seth serves as Vice President of Creative
& Marketing Strategy for Helix Education, where he works with
colleges and universities to help them develop their brands, craft
meaningful messages, and deliver integrated advertising campaigns
that drive results.
So fasten your seatbelts, fire up your google
doc notes, and get ready to be hit in the face - in the best way
possible - with knowledge, wisdom and actionable insights. Please
enjoy my conversation with Seth Odell.
This podcast is brought to you by RateFrame, a
new online platform that lets you highlight, playback and share
your favorite moments of online videos. Just like you'd highlight
an important sentence in a book, now you can highlight the best
parts of an online video. Faculty use RateFrame to curate the most
important moments from youtube videos, save them in a personal
library, and cue them up as needed to present in class, saving
valuable in-class teaching time that can be used for much more
important activities. Students use the RateFrame platform to build
“cliff notes” of the most useful parts of tutorial videos help them
study for a test.
RateFrame brings the best moments of online
educational videos into the classroom. You can sign up for free at
www.rateframe.com/usp and get started highlighting your favorite
parts of videos today.
View all episodes
By Chris AlexanderToday I’m talking with Seth Odell about the
future of higher education marketing, how to really think deeply
about the audiences we serve, and perhaps most importantly - as
it’s pretty core to the mission of this podcast - trying to uncover
strategies for small teams to leverage their resources and
effectively punch above their digital weight class.
One of the industry’s leading creative talents, Seth is no
stranger to successful enrollment marketing campaigns. His work is
Emmy nominated and includes Southern New Hampshire University’s
heralded 2013 cross-country bus tour campaign, which the Chronicle
of Higher Education called “Exhibit A of Marketing Success” and
“One of the most buzzed-about marketing campaigns in higher
education.”
As Assistant Vice President of Integrated
Marketing at SNHU, Seth was responsible for conceptualizing,
writing and art directing the university’s national advertising
efforts and helped the institution grow from 7,000 online students
to 70,000 students in just four years. Prior to joining SNHU seth
founded Higher Ed Live, the industry’s first and only live weekly
webshow network.
Today Seth serves as Vice President of Creative
& Marketing Strategy for Helix Education, where he works with
colleges and universities to help them develop their brands, craft
meaningful messages, and deliver integrated advertising campaigns
that drive results.
So fasten your seatbelts, fire up your google
doc notes, and get ready to be hit in the face - in the best way
possible - with knowledge, wisdom and actionable insights. Please
enjoy my conversation with Seth Odell.
This podcast is brought to you by RateFrame, a
new online platform that lets you highlight, playback and share
your favorite moments of online videos. Just like you'd highlight
an important sentence in a book, now you can highlight the best
parts of an online video. Faculty use RateFrame to curate the most
important moments from youtube videos, save them in a personal
library, and cue them up as needed to present in class, saving
valuable in-class teaching time that can be used for much more
important activities. Students use the RateFrame platform to build
“cliff notes” of the most useful parts of tutorial videos help them
study for a test.
RateFrame brings the best moments of online
educational videos into the classroom. You can sign up for free at
www.rateframe.com/usp and get started highlighting your favorite
parts of videos today.