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USP4 - An Introduction to Social Media Measurement with Erica Santiago
The MacDaddy of Management Theory, Peter
Drucker, once said, “If you can't measure it, you can't manage it.”
But for those of us just beginning to dip our toes into social
media, this can be a confusing and overwhelming task. Today on
University Social Pro I’m talking with Erica Santiago about a topic
that’s very important for ensuring the longevity of your social
media efforts, and that is how to get starting measuring what’s
working, what’s not working and how to begin to think the practice
of measurement as it relates to your department’s goals.
Erica is an Assistant Director of
Communications at NYU Stern by day and a part-time MBA student by
night and she has been working in the digital marketing and social
media industry for over 5 years. At Stern, Erica focuses on social
media, web and digital marketing communications. In addition, she
works as a consultant on social media strategy for small
businesses.
You can download your own copy of Erica’s dashboard along with
instructions on how to get starting track all your social media
stats at http://www.universitysocialpro.com/session4
View all episodes
By Chris AlexanderThe MacDaddy of Management Theory, Peter
Drucker, once said, “If you can't measure it, you can't manage it.”
But for those of us just beginning to dip our toes into social
media, this can be a confusing and overwhelming task. Today on
University Social Pro I’m talking with Erica Santiago about a topic
that’s very important for ensuring the longevity of your social
media efforts, and that is how to get starting measuring what’s
working, what’s not working and how to begin to think the practice
of measurement as it relates to your department’s goals.
Erica is an Assistant Director of
Communications at NYU Stern by day and a part-time MBA student by
night and she has been working in the digital marketing and social
media industry for over 5 years. At Stern, Erica focuses on social
media, web and digital marketing communications. In addition, she
works as a consultant on social media strategy for small
businesses.
You can download your own copy of Erica’s dashboard along with
instructions on how to get starting track all your social media
stats at http://www.universitysocialpro.com/session4