This week Dustin sits down with Kelsey Reidl, a small business marketing coach with a special interest in social media growth. Through her courses, coaching, and podcast Visionary Life, she inspires entrepreneurs to challenge the status quo, connect with customers creatively, and lead authentically. In this episode, Kelsey shares how the lessons she learned hiking in Peru influenced her business philosophy, gives tips for creating authentic content that consumers want to connect with and shares her personal formula for enhancing her energy and productivity. 

3 POWS of this episode:

Young consumers want to form personal connections with the businesses they give their money to.

Utilizing the platforms that inspire you the most will lead to more successful engagement.

Enhancing and caring for your personal health directly correlates to the health of your business.

Timestamps:

1:30 - Kelsey unpacks how Visionary Life came to be.

13:00 - Does a large social media following always provide a return on investment?

16:30 - Kelsey explains what businesses are more likely to benefit from social media marketing, and how other industries can make it work for them. 

19:43 - Tips and tools for busy business owners to engage with content creation. 

23:25 - Leveraging staff members to create more content. 

26:30 - Is it productive to engage with marketing platforms that we ourselves are not consuming? 

29:50 - Kelsey shares her perspective on the importance of branding.

33:04 - What does Kelsey do to keep her energy at its peak?

42:18 - Kelsey shares why podcasting is her favorite teaching and learning platform. 

Want to connect with Kelsey?

Listen to her podcast https://www.kelseyreidl.com/podcast 

Check out her website https://www.kelseyreidl.com/ 

Follow her on Instagram  and Linkedin 

If you found this episode helpful share it with a friend and leave a review. For more information visit servissweath.com