Takeaways

• The DNA of a small giant is sticking to your purpose.
• Creating new opportunities can help retain talent.
• Spin-offs can provide growth without diluting the brand.
• Communication during crises can foster trust and loyalty.
• Maintaining brand identity is crucial for business success.
• Education can be a separate venture that supports the main business.
• Adapting to market needs can lead to innovative solutions.
• It's important to balance multiple business identities.
• Financial planning requires evolving services to meet client needs.
• Purpose-driven businesses can thrive through strategic pivots.

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