Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? For this episode, we speak with Pete Blackshaw, CEO of Cintrifuse, an organization focused on making Cincinnati an innovation growth center through the combined efforts of investors and entrepreneurs. Pete focuses on the intersections between business, marketing, and innovation, and the collaborative work it takes for all to have successful innovations and stories. Together, we geek out about the basic tenets of rhetoric and discuss the need for engaging narratives in innovation.

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