How do you do your marketing strategy? Do you base it on Facebook, Influence, or even lead generation? Kaci wants to talk you about utilizing your impact as a strategy in itself. We are no longer in a time where we can simply be the best entrepreneur in the market. Your niche is most likely on the tip of becoming a red ocean. The best way to make sure your business and yourself are focused on the impact on others. Who will you choose to focus on?