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Uwe Dreissigacker : Why Most AI Content Sucks, And How To Do It Right
In this episode of E-Coffee with Experts, our host Ranmay talks with Uwe Dreissigacker, Founder & CEO of InvoiceBerry and Co-founder of BlogHandy, to share his 20-year journey from coding games to running multiple businesses.
He opens up about why he ditched WordPress, how AI helps scale customer support, and the secret behind ranking in ChatGPT and Perplexity results before big names like Weebly.
Uwe breaks down why paid ads are dead, how to win with long-term SEO, and why most AI-written content falls flat, unless you really know how to use it. He also shares insights on the return of cold outreach, the rise of micro-SaaS tools, and how to prep your site for the LLM-first search era.
If you're a founder, SEO marketer, or digital leader tired of chasing hacks and ready to build something that ranks, this episode is packed with strategies you can actually use.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:18: From failing at games to entering the online world
01:18 - 01:52: How gaming led him into ad tech and early SaaS
01:52 - 02:30: Paid ads got expensive, so he pivoted to content marketing
02:30 - 03:10: The pain of WordPress sparked a new product idea
03:10 - 04:00: How BlogHandy works in just one code snippet
04:00 - 04:45: Lessons from building an ad network with 1B impressions
04:45 - 05:26: Advice for young founders: Solve real problems you face
05:26 - 06:05: How SaaS marketing has changed over the years
06:05 - 06:42: Why SEO wins over paid ads in 2025
06:42 - 07:30: The rise of micro-SaaS vs all-in-one tools
07:30 - 08:15: How AI helps BlogHandy support customers faster
08:15 - 09:12: Reducing dev work with smart AI-assisted workflows
09:12 - 10:00: Uwe’s take on AI in content creation
10:00 - 10:45: Why most AI content fails, and how to do it right
10:45 - 11:25: Real example: How BlogHandy ranks on Perplexity AI
11:25 - 12:05: LLM optimization tips: Be the top answer in AI search
12:05 - 12:50: How they accidentally outranked Weebly’s native blog
12:50 - 13:25: Advice for SaaS founders in today’s AI era
13:25 - 14:14: Final Thoughts
https://www.linkedin.com/in/uwedreiss
https://invoiceberry.com/
https://www.bloghandy.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay talks with Uwe Dreissigacker, Founder & CEO of InvoiceBerry and Co-founder of BlogHandy, to share his 20-year journey from coding games to running multiple businesses.
He opens up about why he ditched WordPress, how AI helps scale customer support, and the secret behind ranking in ChatGPT and Perplexity results before big names like Weebly.
Uwe breaks down why paid ads are dead, how to win with long-term SEO, and why most AI-written content falls flat, unless you really know how to use it. He also shares insights on the return of cold outreach, the rise of micro-SaaS tools, and how to prep your site for the LLM-first search era.
If you're a founder, SEO marketer, or digital leader tired of chasing hacks and ready to build something that ranks, this episode is packed with strategies you can actually use.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:18: From failing at games to entering the online world
01:18 - 01:52: How gaming led him into ad tech and early SaaS
01:52 - 02:30: Paid ads got expensive, so he pivoted to content marketing
02:30 - 03:10: The pain of WordPress sparked a new product idea
03:10 - 04:00: How BlogHandy works in just one code snippet
04:00 - 04:45: Lessons from building an ad network with 1B impressions
04:45 - 05:26: Advice for young founders: Solve real problems you face
05:26 - 06:05: How SaaS marketing has changed over the years
06:05 - 06:42: Why SEO wins over paid ads in 2025
06:42 - 07:30: The rise of micro-SaaS vs all-in-one tools
07:30 - 08:15: How AI helps BlogHandy support customers faster
08:15 - 09:12: Reducing dev work with smart AI-assisted workflows
09:12 - 10:00: Uwe’s take on AI in content creation
10:00 - 10:45: Why most AI content fails, and how to do it right
10:45 - 11:25: Real example: How BlogHandy ranks on Perplexity AI
11:25 - 12:05: LLM optimization tips: Be the top answer in AI search
12:05 - 12:50: How they accidentally outranked Weebly’s native blog
12:50 - 13:25: Advice for SaaS founders in today’s AI era
13:25 - 14:14: Final Thoughts
https://www.linkedin.com/in/uwedreiss
https://invoiceberry.com/
https://www.bloghandy.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]