091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues.

There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots.

In June I then published a 10-minute little episode called “The Email“. In this episode, it describes a different sort of SEO problem. A new breed of SEO which relates more to UX, usability, and distracting navigation content.

Now – one year later – it’s more clear than ever. UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues.

That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs.

Here are a few of many things covered in this great discussion!

* What SEO in 1996 Looked Like!

* Are browser and device emulators good?

* What to ask site testers

* Verbs vs Nouns

* Why accessibility helps SEO

* Colorblind? What color to avoid most

Listen Now!

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Related Episodes You Might Like

* The Email

* Proven Conversion Boosting Tips w/Liston Witherill

* The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale

Show Agenda and Timestamps

* Show Introduction [0.21]

* Kim’s Introduction [1:38]

* What was Kim doing on the early web during the late 90s [1:45]

* How did Kim build websites in the late 90s [2:31]

* What was SEO like back in 1996 [3:21]

* How has being a journalism major impacted her UX career [4:08]

* Are there situations when you should “bury the lead” [4:48]

* Software QA Testing background [5:33]

* What is “human factors” [6:57]

* Defining Accessibility, Usability and User Experience [8:22]

* Usability [8:43]

* User Experience [8:57]

* Accessibility [9:37]

* Kim is usability consultant- what types of work is she doing and how does she measure success? [11:05]

* Usability and UX [12:57]

* It should only take 3 seconds to communicate what the webpage/website is about. Why is that and how can websites do this better [13:16]

* Tools and processes Kim recommends for testing purposes [17:13]

* How the navigation can help with the conversion funnel [21:30]

* Content types and common mistakes [24:16]

* What are most people doing wrong with video [27:05]

* Sponsor Break BuzzSumo with discount code!! [27:51]

* Example of the website did a bad with usability and what we...