Brandon and Ryan discuss the importance of doing the UX research up front. Ryan talks about his experience redesigning a GE customer support application and how to better put yourself in your user's shoes. The opinions stated here are my own, not those of my company. In this episode we focus on user research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.”