Mark Swaine founder of the UX Institute talks with Megan Kierstead, a seasoned senior UX Researcher about the realities of carrying out UX Research and how hard it can be. Megan and mark discuss how the lack of realistic and common effective ways of demonstrating insights, there impact and effect on product proposition and business lack greatly in day to day UX practice. SHOW NOTES: 1. UX Research can be really hard and hold major responsibility for a ux practitioner to the success of a business or product. 2. Nobody prepares UX newbies for the realities and growing responsibilities of UX practitioners.  3. Online UX courses and bootcamps are typically very poor globally and do not educate the realties or soft skills required to be successful. UXI (UX Institute) Original Podcast 2023. 
www.uxinstitute.com

#1 UX Institute Founder Mark Swaine Talks With Megan Kierstead On Why UX / Product Research Is Hard | UX Institute (UXI)

The official UX Institute Podcast is hosted by UX Institute CEO and Founder Mark Swaine, (www.uxinstitute.com). The UXI podcast will be sharing insights and thought leadership on key areas of User Experience, Customer Experience, Building Product and the Users. Learn how to jump into UX, advance your career and develop UX / Product leadership skills.

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AI & UX (Why AI needs UX): A Conversation with Gavin Lew
 
Have you ever wondered how artificial intelligence is transforming the world of user experience and product design? This episode engages in an insightful discourse with our distinguished guest, Gavin Lew, co-author of AI and UX: Why Artificial Intelligence Needs User Experience. We navigate the world of AI, debunking its intimidation and revealing how it can be harnessed to enhance workflows and drive remarkable user experiences. We underscore the importance of UX researchers embracing the world of AI for improved products and services.

Envision an era of invisible technology where AI reduces steps needed to execute a task and design elements create a more personalized user experience. This future is not far off, and the role of UX researchers is crucial. Leveraging AI and staying informed about its advancements is essential for an efficient and streamlined workflow. Join us in this fascinating journey of understanding how AI is reshaping UX and product design. 
 
“How do you make your product successful? It does things that no one else does. How do you, as a company, differentiate your products? And if you think you can leave it up to a couple of good prompts and a couple of companies, that's fine, because I bet you anything, the intention is to be just like everybody else, to get in the game and not be the player in the game, and that's differentiation versus third place and below”- Gavin Lew

Key learnings and topics in this episode:

AI's role in enhancing UX and product design workflows and user engagement. Refining data sets for better AI pattern recognition. Generative AI's use in dashboards and onboarding screens.The need for designers to trust and use AI effectively in their work.AI's role in task simplification and creating intuitive, personalized experiences. The importance of UX researchers staying updated on AI advancements for efficient workflows. And much more...


 Buy AI and UX: Why Artificial Intelligence Needs User Experience:

Amazon

O'Reilly Media

 

Follow Gavin Lew:
https://twitter.com/glew

https://www.linkedin.com/in/gavinlew/

 

Connect with Mark and the UX Institute:
 UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

 

This podcast is produced in partnership with Podlad.com

UXI (UX Institute) Original Podcast 2023. 
www.uxinstitute.com

#7 AI & UX - A conversation on how AI is enhancing Product User Experiences, with AI & UX (Why AI needs UX) author Gavin Lew

The Enigma of UX: Mark Swaine's Insight into Tech Transformation
 
In this special episode, the tables are turned, and your host becomes the guest. Mark was recently featured on Dublin Tech Talks with Gavin Fox. Mark takes us on a thrilling journey from his early days in web design to consulting on interactive experiences for some of the biggest brands in the world. You'll be privy to an insider look at the shift from native apps to SaaS products and why being customer-obsessed is so crucial. Mark’s international experiences and his work with startups on their SaaS platforms reveal the profound impact of UX and design on successful experiences and scalability. Ever wondered how startups outmaneuver traditional businesses, or why banks are struggling to innovate? In our stimulating discussion on Legacy vs. Startup, Mark and Gavin dissect the capabilities of each, shedding light on the restrictions and opportunities on both sides of the spectrum. We delve into the challenges faced by banks due to bureaucracy and legacy systems and reveal the advantages of agile startups.  One key takeaway from this talk is the importance of understanding user behavior and workflow for crafting the best experience. Tune in and become part of the conversation, as we uncover the transformative potential of UX for businesses big and small. "UX is one of the key differentiators now and I've seen this with some startups over the years where they are losing deals, sometimes big, to some clients who are not agreeing to go forward in adopting the platform because they get direct feedback that your usability and your user experience is s*** compared to the competitors." - Mark Swain, Founder of UXI
  Key learnings and topics in this episode:The evolution of UX and product designLegacy Vs Startup UX: Why Legacy businesses like banks often face difficulties in innovating. Why UX strategies and trends should focus on customer-driven research to drive experiences.The role of UX research in product developmentFuture trends in UX involve the incorporation of AI in design creation and screen production

 Check out Dublin Tech Talks: https://www.youtube.com/watch?v=j1QGnZyXEwM&t;=1021s

 Connect with Mark and the UX Institute:
 UX institute: https://uxinstitute.com/ Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy   This podcast is produced in partnership with Podlad.com UXI (UX Institute) Original Podcast 2023. 
www.uxinstitute.com

#6 UX Thought Leadership with Mark Swaine - UX for Startups, SaaS UX, Deeper Personalised Experiences, Innovation Culture, and UX Trends

Eric Jordan, the founder of 2Advanced Studios, takes listeners on a very special journey through the early days of Flash website design and how it influenced his approach to designing world-renowned immersive web experiences that created hysteria during the early-mid 2000s. Eric reflects on the rise of 2Advanced and the impact of the projects the studio produced had on designers worldwide.  Eric discusses the state of creativity today in developing immersive interactive experiences coupled with UX design, noting a lack of magic and rawness sometimes in experiences due to overly boxed-in processes and design templatization.

“I wanted websites to feel like an experience. I didn't want it to feel like a corporate website. That's not interesting to me. I want it to be emotional. I want it to be like a film we can kind of talk about. When I built the 2Advanced websites, I was kind of in this elevated state of consciousness at the time, just in terms of the music I was listening to and what I was going through spiritually.”

 However, he expresses excitement about new tools and technologies that are emerging to break this trend and shares his passion for collaborating on projects that are trying to change the world in big ways.  This podcast is a must-listen for anyone interested in the history and future of website and UX design.

Key learnings and topics in this episode:Learn about the rise of 2Advanced Studios in the 2000s, the impact of studio projects, and the depth of creativity and designRemember Flash? Learn how Eric used Flash, animation, and music to create truly immersive user experiences.How and when Flash changed Eric Jordan’s lifeLearn about Eric’s unique journey. From his early designs to his futuristic motion graphics consultancy.Eric’s approach to UX design, and how he has pushed the envelope to create groundbreaking experiences.How Eric suffered and overcame work burnout after multiple award-winning projects.Eric’s advice on creating experiences that are not only functional, but also emotionally compelling, and how to push the boundaries of UX design to create something truly original.What Eric Jordan is up to now, his involvement in SpaceX, and the future of UX.
View Erics  Work:
Eric Jordan Website: www.ericjordan.com
View 2Advanced Studios Website References:
Expansions: https://www.youtube.com/watch?v=IWkNkQoQY_8
Prophecy: https://www.youtube.com/watch?v=VM_JNqFCvyo&t;=56s
Attractor: https://youtu.be/9AnIknxdeS8?t=83 
FWA: https://thefwa.com/profiles/2advanced-studios
Neverrain: https://www.youtube.com/watch?v=iLZhaYo5da4 Links: UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy Sign up to the UX Institutes newsletter, UXI will be sharing best-in-class UX research practices as well as in-depth interview content so you can excel at your career in UX UXI runs professional courses in SaaS UX and Product User Research in modern product creation,  UXI (UX Institute) Original Podcast 2023. 
www.uxinstitute.com

#5 FlashBack - A rare and special conversation with Eric Jordan, 2Advanced Studios, covering the 2Advanced era, Erics career, web design, flash, and UX

OpinionX: Unlocking the Power of Prioritizing with Daniel Kyne The co-founder and CEO of OpinionX, Daniel Kyne, talks about his research tool that helps product and design teams quickly stack rank customer priorities, making it easier for teams to make data-driven decisions and chase new opportunities.  Learn how to use qual-quant workflows, customer problem stack ranking, and pairwise comparison surveys to get the most out of OpinionX and how it can change the way teams approach decisions and the language they use to talk about them.  Take the time to listen to this podcast and find out why OpinionX is the go-to tool for UX researchers! “at the end of the day, what I find resonates most and has the most change in how teams work is that unless you're solving a really high priority problem, people aren't going to care.” – Daniel Kyne Key learnings and topics in this episode: ·       Daniel explains how OpinionX helps product teams to quantify qualitative data, allowing them to make quick and easy decisions that everyone can agree on.  ·       Learn how OpinionX can be used in a qual-quant workflow to help teams make decisions about features, functions, and pricing tiers. ·       Discover how OpinionX uses a pairwise comparison survey format to help teams quickly stack rank problems and pain points from highest to lowest priority. ·       Mark and Daniel discuss the concept of customer problem stack ranking and how OpinionX helps teams translate their work into a language everyone can understand.  ·       Find out how OpinionX is working towards building an engine that can be used as an alternative data source for product and web analytics tools. ·       Listen to the podcast now to learn more about the power and potential of the OpinionX tool for UX research. Links: OpnionX: https://www.opinionx.co/ Daniel Kyne on Twitter: https://twitter.com/daniel_kyne UX institute: https://uxinstitute.com/ Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy   This podcast is produced in partnership with Podlad.com #UserResearch, #ProductCreation, #OpinionX, #ProductDiscovery, #Quant, #ProductManagement, #UXInstitute, #UXDesign, #OpinionX, #UXResearch, #ProductDesign UXI (UX Institute) Original Podcast 2023. 
www.uxinstitute.com

#4 Stack Ranking & Prioritising UX Research Insights (feat. Daniel Kyne, CEO/Founder of OpinionX)

‘’Doing remarkable things can only be done at a place where you can be who you are, and have that freedom where you fit into that team and where all of the stuff you do is appreciated. ‘’ – Eelko Lommers.
 
Welcome to the UX Institute podcast, hosted by UXI founder Mark Swaine. This show is focused on the transformational journeys and learnings from inspirational UX and product leaders from all corners of the globe. In today’s episode, we hear from Eelko Lommers, group UX leader of giant Swedish multinational conglomerate IKEA. Some arising topics throughout include:

 - An introduction to Eelko Lommers and his diverse background.  - Why content creation matters. - An insight into IKEA’s UX team structure and practices.  - IKEA’s practice of support-driven growth. - Climate protection: embracing sustainability and supporting renewable energy. - Competitive analysis: understanding your competitors.  - Learning from business insights and delivering value. - Ikea’s culture and recruitment process.

 ‘’A lot of brands are about the customer journey, right? It’s the journey, journey mapping, all of these different touch points, and all of that, in a sense, it’s great. But it’s not about the journey because journeys are only how you move, but it’s the experience you actually remember, not the journey. And from that perspective, IKEA is rapidly maturing towards that.’’ – Eelko Lommers. Resources: 
https://www.ikea.com Get connected socially with Eelko Lommers:
https://www.linkedin.com/in/eelkolommers/
https://twitter.com/beamuze?lang=en Get connected socially with host Mark Swaine:
https://www.linkedin.com/in/markswaine
https://uxinstitute.com/
https://twitter.com/UX_UI_Guy UXI is a new user experience and design learning platform, offering user experience, product and design, mentoring, and courses and workshops for individuals, start-ups and company product teams. For more information, visit https://www.uxinstitute.com This podcast is proudly produced in partnership with podlad.com  UXI (UX Institute) Original Podcast 2023. 
www.uxinstitute.com

#1 UX Institute Founder Mark Swaine Talks With Megan Kierstead On Why UX / Product Research Is Hard | UX Institute (UXI)

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