In this episode, we’re tackling a question that every UX designer thinks they understand—but do we really?

💡 Are we designing for how people actually think—or just how we assume they think?

We rely on psychology-based UX laws like:
✔️ Hick’s Law (Too many choices slow people down—right?)
✔️ Fitts’s Law (Bigger buttons are easier to click—makes sense?)
✔️ Jakob’s Law (Users expect interfaces to be familiar—of course!)

But what if these rules oversimplify human psychology? What if they don’t apply in real-world situations?

In this episode, we explore:

• When psychology-based UX rules fail in real life.
• Why people don’t always act logically—and what that means for design.
• The dark side of persuasive UX—when psychology is used to manipulate.
• The future of UX psychology—from behavioral AI to brain-computer interfaces.

🚀 Key Takeaway: UX isn’t just about usability—it’s about understanding the human mind beyond the traditional rules we’ve been following.

Check out ⁠WIX Studio⁠

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠⁠Future of UX Podcast⁠⁠

📸 Instagram: ⁠⁠Future of UX Podcast⁠⁠

🍏 Apple Podcast: ⁠⁠Future of UX⁠⁠

💚 Spotify: ⁠⁠Future of UX⁠⁠

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In this episode of Future of UX, I’m back from a little break — and a big life change (spoiler: I had a baby!).
We’re kicking things off with a fresh quarterly update on everything new and exciting in the world of UX, AI, and design tools.

I’ll walk you through:

• What’s new with AI agents and why they’re more than just fancy chatbots

• How tools like NotebookLM and UXAgent are giving us research superpowers

• The massive evolution of Canva and platforms like Lovable, which are changing how we approach design strategy and execution

Plus:
✨ What these shifts mean for our role as designers
✨ How to stay ahead (even if you’re feeling overwhelmed by all the updates)
✨ And why it’s never been more important to zoom out and think strategically

If you’re a designer looking to stay sharp in this fast-changing landscape — this episode is your shortcut to catching up.

🔗 Resources & Tools mentioned:

• ChatGPT Agents (OpenAI)

• NotebookLM (Google)

• UXAgent (Research Simulation)

• Canva Visual Suite 2.0

• Lovable.dev – Build apps with prompts

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠⁠⁠Future of UX Podcast⁠⁠⁠

📸 Instagram: ⁠⁠⁠Future of UX Podcast⁠⁠⁠

🍏 Apple Podcast: ⁠⁠⁠Future of UX⁠⁠⁠

💚 Spotify: ⁠⁠⁠Future of UX⁠⁠⁠

Find Patricia on Socials

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In this episode, we’re tackling a question that could completely change UX as we know it:

💡 What happens to UX design when there’s no more "navigation"?

For decades, UX has focused on creating clear navigation systems—menus, categories, filters, search bars. But AI is changing everything:

• ChatGPT delivers answers instantly—no need to browse.
• Amazon predicts what you’ll buy before you search.
• Spotify curates playlists for you instead of making you choose.

📌 The big questions:
→ If AI knows what users want before they ask, is traditional navigation dead?
→ Will browsing disappear completely?
→ And the big one: If AI assistants handle interactions, what’s left for UX designers to do?

🚀 Key Takeaway: UX isn’t disappearing—it’s evolving from navigation design to AI trust design. The future of UX will be less about guiding users through menus and more about helping them trust AI-driven experiences.

Check out ⁠⁠WIX Studio⁠⁠

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠⁠Future of UX Podcast⁠⁠

📸 Instagram: ⁠⁠Future of UX Podcast⁠⁠

🍏 Apple Podcast: ⁠⁠Future of UX⁠⁠

💚 Spotify: ⁠⁠Future of UX⁠⁠

Find Patricia on Socials

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In this episode of The Future of UX, I sit down with Amy Heymans—a visionary design leader with 25+ years of experience in strategy, innovation, and ethical design. Amy has worked in health, finance, and government, always pushing for human-centered, responsible, and impactful solutions.

We cover some BIG topics in this conversation:
✅ Balancing business success with ethical design—how can we make a real impact?
✅ The role of strategy in UX—why every designer should think like a strategist.
✅ AI & the future of UX—how can we use AI responsibly, and what should we watch out for?
✅ Design entrepreneurship—how to build a career or business on your own terms.
✅ Designing for dignity—how ethics, responsibility, and UX come together.

🔴 Watch the episode on Youtube

Resources mentioned
Beneficent:http://www.beneficent.design
LinkedIn:https://www.linkedin.com/in/amyheymans
Dignified Futures Conference:http://www.designfordignity.com
Design For Dignity LinkedIn Group:https://www.linkedin.com/groups/12965415/
Amy's Inspiration:https://youtu.be/bRDg3ZPyq18

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find Patricia on Socials

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In this episode, we’re tackling a question that every designer is asking:

💡 AI is changing how we work—but is it improving or undermining the UX design process?

UX is fundamentally human-centered, but AI isn’t human. So how do these two things coexist?

We break down the five phases of UX design—Empathize, Define, Ideate, Prototype, and Test—and explore:

✔️ Where AI is actually useful vs. where it’s risky
✔️ How AI changes the way we research, ideate, and test
✔️ Whether AI-generated designs make UX better or just faster
✔️ What designers need to do to keep UX truly human-centered

📌 Key Takeaway: AI can accelerate and optimize parts of the UX process, but it doesn’t replace empathy, creativity, and human intuition. Designers still need to define problems, challenge assumptions, and bring critical thinking to AI-generated insights.

Check out ⁠WIX Studio⁠

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠⁠Future of UX Podcast⁠⁠

📸 Instagram: ⁠⁠Future of UX Podcast⁠⁠

🍏 Apple Podcast: ⁠⁠Future of UX⁠⁠

💚 Spotify: ⁠⁠Future of UX⁠⁠

Find Patricia on Socials

📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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How do you scale design teams while keeping creativity alive? How does AI fit into the future of UX?

In this episode, I sit down with Jade Tomlin, Executive Creative Director at Huge, to explore the challenges and opportunities of designing at scale, fostering collaboration in large teams, and integrating AI into the creative process.

Jade shares her insights on:
✅ The key principles of great collaboration in design teams
✅ How to balance creativity with scalability in digital products
✅ The role of AI in enhancing—not replacing—designers
✅ Essential skills and mindsets for today’s UX professionals

Whether you're a UX designer, a creative leader, or simply curious about the future of design, this episode is packed with practical insights, career advice, and thought-provoking discussions.

Resources mentioned:

Fei-Fei Li AI & the Real World - AI TED Talk 
A prominent figure in artificial intelligence and computer vision, known for her research in these fields and her role in academia and industry. She's also been involved in initiatives promoting diversity and inclusion in AI. 

Medium Articles 

- Product Design in the age of AI Article 

- Designing for Dashboards Article 

- Stop Designing Chat Based AI Tools Article 

Newsletter

 - The Rundown AI Here
The latest AI news, understand why it matters, and learn how to apply it in your work — 5 minutes updates.

Book (for those looking for a mindset shift) 

- It's not how good you are, it's how good you want to be. - by Paul Arden

Find Jade Tomlin:

LinkedIn - https://www.linkedin.com/in/jadetomlinIG - https://www.instagram.com/jadetomlin_Medium - https://jadetomlin.medium.comHuge Inc - https://www.hugeinc.com

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find Patricia on Socials

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In this episode, we’re tackling something that many of us in UX, product, and design secretly struggle with: networking.

Let’s be honest—traditional networking was built for extroverts.
〜 Loud voices, quick conversations, and constant self-promotion dominate events.
〜 Social platforms like LinkedIn reward frequent posting and engagement.
〜 Conferences and meetups can be draining, especially for introverts.

So, what if networking didn’t have to feel this way?

We’ll explore:
〜 Why traditional networking methods fail introverts
〜 How UX could improve digital networking experiences
〜 What AI could do to facilitate deeper and more natural connections
〜 Whether we can borrow UX tricks from dating apps to make networking feel less forced

Networking is one of the most valuable future skills—but does it need a complete redesign? 

Check out ⁠WIX Studio⁠

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠Future of UX Podcast⁠

📸 Instagram: ⁠Future of UX Podcast⁠

🍏 Apple Podcast: ⁠Future of UX⁠

💚 Spotify: ⁠Future of UX⁠

Find Patricia on Socials

📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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AI is transforming the way we design and build digital products—but at what cost? In this episode of The Future of UX, I’m joined (again!) by Torsten Jonas, founder of the Sustainable UX (SUX) Network, to explore how AI, UX, and sustainability intersect.

We’ll dive into:
✅ Why sustainability in UX is about more than just “green” design
✅ The hidden environmental cost of AI and digital products
✅ How designers can create responsible and future-proof AI experiences
✅ Practical tips to reduce carbon impact in digital projects

Thorsten's resources & links:

https://sustainableuxnetwork.com

https://thorstenjonas.com

https://www.linkedin.com/in/thorstenjonas/

Nächste Masterclasses "Become a sustainable UX Designer": April 24 und May 7: https://sustainableuxnetwork.com/academy

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

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In this episode, we’re tackling a huge question: How do we measure a “good” AI experience?

AI is shaping everything—from hiring decisions to medical diagnoses, from content recommendations to self-driving cars. But here’s the issue: we don’t even have clear UX standards for AI.

💡 If we don’t measure UX in AI properly, we risk building products that are functional but untrustworthy, accurate but unethical, powerful but frustrating to use.

We dive into:

〜 Why traditional UX metrics fail in AI-driven products
〜 The Amazon hiring AI scandal—how biased algorithms create bad UX
〜 The problem of explainability—why we often don’t understand AI decisions
〜 The future of AI UX standards—should there be a universal AI UX certification?

📌 Core Question: Can we trust AI to deliver great user experiences if we don’t even know how to measure them?

Let’s explore what’s missing in AI UX—and what needs to change.

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

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👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Find Patricia on Socials

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In this episode of The Future of UX, I’m joined by Rachel Rosenson, a design leader at Zalando, to explore the intersection of fashion, innovation, and emerging technologies. From AI-driven fashion trends to the reality of the metaverse, Rachel shares her insights on what’s hype, what’s real, and how designers can shape the future of fashion e-commerce.

✨ How Zalando’s innovation lab, The Studio, is shaping the next 3–5 years of fashion UX
🛍️ The role of social commerce in fashion and what drives user inspiration
🤖 How AI and automation are impacting fashion e-commerce and design workflows
🎭 Why authenticity and storytelling are critical for designers in the AI era
🌎 The real impact of the metaverse—hype vs. practical applications in fashion
💡 The skills designers need to stay relevant in an evolving industry

Resources mentioned:

Rachel's websitehttps://www.rachelrosenson.com/

Find Rachel on Linkedin LinkedIn

References:Amy Webb @ Future Today Institute

Jaron Lanier, fantastic author with incredible website design

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Wix Studio:

⁠⁠⁠⁠https://www.wix.com/studio⁠⁠⁠⁠

Find Patricia on Socials

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