Generative UI is quietly changing how digital products work — and Google Labs’ experimental browser Disco is a perfect example of that shift.

Not what buttons look like.

But how interfaces are created in the first place.

In this episode of Future of UX, I explore what happens when interfaces are no longer fixed screens, but generated on the fly based on user intent, context, and goals.

Using Disco and its GenTabs feature as a lens, we talk about:

• why browsing is shifting from search-first to goal-first
• how UI becomes a temporary, situational response rather than a static artifact
• and why trust, transparency, and responsibility become core UX challenges in generative systems

This is not a tool review or a hype episode.

It’s a UX-first perspective on what Generative UI signals for designers, product teams, and anyone shaping digital experiences.

If you work in UX, product, or design strategy, this episode will help you understand what’s actually changing and why it matters.

Become part of the conversation:

Please share your thoughts here: Users casually creating their own apps now?

Learn more about disco: here

Jakob Nielsen's newsletter: here

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