UX3 Restoration Radio drills down with Tom Terwilliger on how he went from outlaw biker to Mr Universe to host of a top TV show for 17 years and is not a top personal development and fitness coach.
Listen to the Audio
Watch the Video
Transcription
John Rowley: Hi, this is John Rowley, welcome to UX3 Restoration Radio. Today I’ve got a great guest, old friend, we’ve known each other for a long time, we’ve reconnected in recent years through social media. He’s been kind enough to meet me here, we’re in the gym at the 4 seasons, which I think is appropriate for this interview. His name is Tom Terwilliger. How are you?
Tom Terwilliger: I’m good, I’m going to call you Johnny Boy, because is that what they used to call you in the neighborhood?
John Rowley: I’m Johnny Boy, I’m about.
Tom Terwilliger: Good to be here man, I appreciate it.
John Rowley: I appreciate it. Give them the low down on you, times on the gym, blah blah blah, give them your bachelor.
Tom Terwilliger: Geez man, I go … Certainly in terms of the fitness business, I go back many years. I opened my first athletic club in New York in Long Island back in 1987, after winning the National Bodybuilding championships, the Mr America title, which I strived for for countless years. Took me 3 to win it, 3rd place, 2nd place, and ultimately, let me tell you something, you talk about restoration and tenacity, not to blow my own horn in that respect, but it was a lesson, it was such a powerful lesson. Coming back that 3rd year, because the 3rd year was certainly the most challenging for me in terms of winning that national championship, I ran into the greatest emotional, psychological obstacles, much more than I did the first or second year or so, because it was about validation. It was just like “I’ve got a shot to really be this champion, not just compete for this championship, but actually be it, you know?” All this negative resistance came up. “You’re not that guy, you’re not a champion, you can’t be Mr America.” I started wrestling with all that, man. After winning the National Championships, the natural progression was, like a lot of athletes do in this field, open your own gym, right? I had no clue what I was doing, I had no clue.
John Rowley: That’s a blessing, you wouldn’t have tried.
Tom Terwilliger: If I had known what I was getting into, I never would have done it. It’s like “Hey, raise some money, open a gym.” Literally, we really struggled for the first year or 2, then finally figured it out, because I was willing to be flexible in many respects, willing to learn, not just pretend “I can still do this,” until we go under. There were some things to be learned, right? My partner was also a fairly good business person, so he helped along the way in that respect. We opened up a second one, and moved here to Denver, Colorado, and opened up a few personal training studios with my wife, Dawn, who’s my business partner today. Along the way too, some really fun experiences happened. Again, a lot of that stems from that love of bodybuilding, love of the sport was … I’m doing a television show called Muscle Sport USA, did Muscle Sports USA on Fox Sports for about 16 years or so.
John Rowley: Great show too.
Tom Terwilliger: Oh yeah, it was fun, man. It was during that heyday of the bodybuilding and just the inception of the fitness and the figure competitions and stuff, we were right at the beginning of that. It was fun, man. Today, my wife and I, we’ve gotten out of the bricks and mortar gym business, we’ve gotten into the digital world, we’ve got some successful books out there, and a bestselling book called the 7 Rules of Achievement, that sort of opened the door into the coaching,