<p>Tactical research is important. Is it fun? Sometimes. Would we rather be doing strategic research 99% of the time? Heck yes.</p><p>The path to a place where your research function is doing strategic research is murky, but lucky for us, Colette is here to demystify it for us.</p>

Tactical research is important. Is it fun? Sometimes. Would we rather be doing strategic research 99% of the time? Heck yes. The path to a place where your research function is doing strategic research is murky, but lucky for us, Colette is here to demystify it for us.

UXRConf 2021 - Colette Kolenda - The Strategy Behind Building a Strategic Research Team at Spotify

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UXRConf 2021 - Colette Kolenda - The Strategy Behind Building a Strategic Research Team at Spotify

UXRConf 2021 - Colette Kolenda - The Strategy Behind Building a Strategic Research Team at Spotify

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