Up Your Marketing!

UYM_065 – Persuasion #1 Lizard Brain


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The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion.  First, we define both marketing and persuasion.  Then we talk about his first secret: talking to the "lizard brain" in your target audience.

Get the book here: https://amzn.to/2I722s4

8 min 36 sec
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Up Your Marketing!By Scott A. Gardner - marketing and author

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