In this episode, Uvika Wahi dives into the fierce competition between the biggest players in the short-term rental industry, Airbnb, Booking.com, and Vrbo, as they ramp up efforts to recruit more hosts.
From celebrity endorsements and stress-free hosting promises to targeted ad campaigns, these platforms are pulling out all the stops to become the top choice for hosts.
Booking.com’s ‘Open The Door’ campaign targets new hosts with bold ads, including a focus on inclusivity with its Travel Proud initiative and celebrity partnerships.
Vrbo emphasizes stress-free hosting by promoting longer stays and repeat guests through its One Key rewards program.
Airbnb continues its market dominance with its Experienced Co-Host platform, helping new hosts get started easily, and new ads targeting occasional hosts who want to monetize their homes.
For professional property managers, these trends mean increased competition, price pressures, and the need to stay ahead by delivering high-quality service and leveraging new hosting tools.🔔 Subscribe now to stay updated on the latest trends in short-term rentals, get actionable tips to grow your business, and never miss an episode packed with insights.
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