In 2013, global packaging volumes in beauty and home care saw a new increase by 3%. A major driving force behind this growth is undoubtedly the rise in income levels in developing regions such as Asia Pacific and Latin America. Overall, key trends which are set to shape beauty and home packaging markets to 2018 will include consumer demand for functionality and environmental ethics; yet Karine Dussimon, Senior Packaging Analyst, says that these will not be as crucial as the need to convey value for money.

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