The THOMcast

Value Management, how ID Marketing can help to fight churn in the most efficient way #IDMarketing — THOMcast E10

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In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game changer in marketing. Today, we would like to come back on the topic and explain how ID Marketing is used in Value Management and can help to fight churn in the most efficient way. Some theoretical and practical information on this topic is shared with you by Frank Cornelis Data Science lead from Upthrust, a sister company of The House of Marketing and a member of the Customer Collective.


🌶 TODAY’S MENU

  • The importance of Value Management
  • Pitfalls and mistakes when it comes to loyalty or churn
  • Concrete examples

    • 🧩 RESOURCES 👉

    All links, resources, and info: https://thom.be/blog/podcast-value-management

    🚀 TIMESTAMPS


    (02:22) Can you explain to us what is Value management and why it matters so much?
    (03:13) Is there a link between Value Management, Churn, and Loyalty?
    (03:50) What are some mistakes that you see happening at clients when it comes to loyalty or churn campaigns?
    (06:41) Can you tell us a bit more about what is the content of the client?
    (07:33) Can you explain what it means in terms of process?
    (08:31) Can you explain more concretely what is happening there?


    🙋‍♀️ CONTACT US

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    This episode is brought to you by The House of Marketing. Special thanks to Frank Cornelis. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

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