This episode of Value Proposition shares ideas and methods to make your next event a success through creative marketing strategies designed to boosted awareness and drive attendance. As an executive or senior manager, it can be hard to determine when and why to bring on an executive assistance, so we walk you through a variety of ways to maximize your time and hire an executive assistant. It is a game changer and our partner WorkBetterNow, which we also feature in this episode can help not only with your executive assistant, but also a variety of remote talent and workforce needs to help your company or organization succeed and grow.

Amplify Your Event’s Attendance

The proof is in the numbers. When your event has a large number of attendees, it sends a clear message to everyone that your association is sought-after and doing something right. It also assures your team that all their hard work is paying off. 

From budgeting and logistics to marketing and advertising, event organizers already have a significant responsibility to create a profitable event. Ensuring you have a worthwhile number of attendees is one of the primary elements of that responsibility. 

When you have a good turnout, you can easily prove the ROI generated by your event to investors through increased sales or awareness. Organizers can then confidently make changes and tweak their event planning strategies with an increased sense of assurance.

Executive Assistants: When You Should Hire One, And Why

The responsibilities of an executive can be overwhelming for a single person to manage on their own. The success of any organization doesn't come without longer work hours, additional people to oversee, and more duties to fulfill.

Sometimes, executives have no choice but to focus their time and energy on administrative work, tedious tasks, and running errands. Having an executive assistant can be a professional relief and lifesaver, allowing the executive to focus on revenue strategies and company operations.
An executive assistant typically has higher stakes than a general administrative assistant because they work directly with the C-suite. In addition, general assistants usually support an entire office, whereas an executive assistant is one-on-one with a single executive, ensuring their needs are met.

EXEC Featured Partner: WorkBetterNow

WorkBetterNow provides incredible full-time and dedicated remote talent from Latin America to work with North American businesses. Their clients turn to them for top performers, from executive assistants to over 40 roles such as marketing coordinators, customer service reps, and project managers.  

WorkBetterNow’s talent is highly vetted and matched specifically to your business needs.  

About EXEC

EXEC is a plug-and-play suite of tools and resources built to run a premium member-focused organization benefits program.

EXEC Members receive preferred pricing and other benefits with many of the services listed below—and a good deal more—with an EXEC Membership.

Learn more at joinexec.com

This episode of Value Proposition by EXEC dives into marketing tips for associations, clubs, and enterprises to better communicate membership offerings and value. We then share a handful of creative team-building activities for your executive leadership, and we wrap up with a highlight of Yohaha, which helps with assistants to help with home tasks, family plans, and much more.

How to Effectively Market Your Membership Offerings: Tips for Associations & Enterprises

Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates.

So, how do you ensure your marketing efforts hit the bullseye? How do you articulate the value of your membership offerings in a way that resonates with your target audience and compels them to join?

In a world where competition for attention is more intense than ever, simply having stellar membership offerings isn’t enough. Whether you're an association trying to attract new members or an enterprise aiming to increase the uptake of your membership program, meticulous strategies are required to make the most of your marketing efforts.

Leadership Corner: Great Team Building Activities for Your Executive Team

More often than not, the term ‘ice-breaker’ or ‘team-building activities’ will trigger a wave of eye-rolls and employees inching their way to the nearest exit. This response is usually because these activities are boring, overdone, or might even make some uncomfortable.

However, when done right, corporation-wide team-building activities can provide an organization with massive benefits. In fact, a Gallup survey found that a highly engaged leadership team can increase employee engagement by as much as 39%, a domino effect that’ll trickle down to the entire company. 

Whether you’re looking to improve team communication and collaboration, build trust and teamwork, or challenge employees to think in new ways critically, the right team-building activities can help you get the most out of your organization.

Often, team-building activities are hosted during company retreats; however, executives can also host these exercises within the office. They can be an opportunity to unwind and have fun or to engage different parts of the brain. We’ve listed our favorite activities to host in and outside the office. 

EXEC Partner Spotlight: Yohana

Yohana provides virtual assistants for busy people to help get things done. From meal planning, finding the right contractor for home repairs, scheduling doctor's appointments, making travel plans, or even sourcing the right gift. Everything is handled through their app, and you chat directly with your personal guide. 

About EXEC

EXEC is a premium managed benefits platform tailored to the needs of professional organizations, associations, membership communities, and enterprise businesses.

Learn about how EXEC's benefits program for organizations or our enterprise benefits program can help with retention and growth.

Episode 1 of Value Proposition by EXEC dives into a few topics, including how to use data to better serve your association or club's members, then we cover tips for executives (and their employees) to fight digital burnout. We wrap up the episode highlighting a one-of-a-kind experience

Personalizing Membership Experience: Harnessing Data to Serve Members

In an era where member expectations are continuously evolving, membership organizations must prioritize delivering exceptional experiences tailored to each individual's needs. As an executive in this fast-paced landscape, you must strive to ensure that your members' time with the association is nothing short of outstanding. The secret ingredient to achieving this goal?

Data.

In our modern, data-obsessed society, wrangling the untamed beast of information is necessary for communities striving to outpace their competitors and stay ahead in their industry. Data has stealthily transformed into a pivotal resource for cracking the enigma of consumer behavior and anticipating their ever-changing interests and needs.

Organizations can gain valuable insights into their preferences, interests, and behaviors by collecting and analyzing member data. This knowledge empowers organizations to craft customized experiences that resonate with their members on a deeper level.

Leadership Corner: Tips For Executives To Fight Digital Burnout

Today, the modern knowledge worker begins their workday long before their morning coffee. By 9 am, they’ve already peered into nine work-related emails, sent four replies, and accepted two meeting invites. By the time they arrive at their desk, they will have scrolled through dozens of social media posts and text messages. 

As many of us now work from home and are constantly glued to a screen, what’s described above is a one-way track to digital burnout: an epidemic that has plagued the post-covid workplace.

It is reported that 30% of employees in America suffer from digital burnout, leading to increased stress, anxiety, depression, and other adverse health effects. As an executive, it’s crucial to implement day-to-day initiatives to fight this tide of mental and physical stress and ensure your team is functioning optimally. 

With the perpetual balancing act between work and life, digital burnout is becoming an inevitable epidemic. However, there are ways to prevent it from becoming a chronic condition that plagues you day in and day out. The tips below will help you maintain a balanced mind and body at home and at work.

EXEC Partner Highlight: Better Than Reality

Immerse yourself into the world of espionage, intrigue & special military reconnaissance to live out your wildest dreams.  Test your skills against real intelligence operatives from around the world.  This is the ultimate bucket list experience.

Better Than Reality provides immersive, ultra-challenging, once-in-a-lifetime active role-playing experiences for individuals or small groups centered around international espionage, special operations, and covert action missions.

Your experience plays out in real-time, over 2-7 days, with real people, in real locations around the globe.  The unique mission scenarios are modeled on actual operations.  Each mission is tailored to your stated desires and Better Than Reality’s assessment of your abilities, talents, and skills.

Before executing your mission, you will undergo one-on-one training with experienced operators designed to ensure you have the specialized skills, knowledge, and abilities required for success. 

Better Than Reality’s team of CIA and other intelligence, military, and law enforcement operatives leverage their experiences, training, and global networks to create realistic missions where success or failure depends solely on the Client.

About EXEC:

EXEC is a premium managed benefits platform, with solutions tailored to businesses, organizations and clubs, and individuals. 

Trailer - Value Proposition by EXEC

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About EXEC:

EXEC is a full-service benefits solution that currently powers the benefits programs of dozens of companies, organizations, private clubs, and associations. Our valuable benefits suite includes a password-protected benefits portal, mobile application, contracted partnerships, and customer support.

The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world.

Learn more at joinexec.com