2025 list of fastest-growing companies. Jeff shares how values-driven leadership shapes every aspect of his organization, from strategic decisions to daily client interactions. He breaks down the core values that guide his team's growth, reliability, communication, and respect, and explains how embedding them into company culture fuels consistent, high-quality performance.

Jeff also dives into the evolving role of AI in streamlining operations and elevating service, while underscoring the importance of empowering employees through critical thinking and autonomy. The conversation wraps with a powerful reminder: clearly defined values aren't just ideals, they're essential tools for sustainable growth and effective leadership.

3:42 Meet Jeff Soha 4:02 Soha Capital and Its Mission 4:29 The Impact of AI on Services 6:08 Success Through Values 6:50 Evolving Company Values 9:44 The Importance of Core Values 12:23 Defining Core Values 14:06 Practical Applications of Values 17:05 Commitment to Reliability 18:54 Weekly Review Process 23:46 Decision-Making with Values 26:23 Empowering Decision-Making in Leadership 27:30 Conclusion and Takeaways

Building a Business on Values

In this episode, Gene sits down with Jeff Socha, founder of Socha Capital, to talk about what values-driven leadership really looks like in practice. Jeff explains how Socha Capital helps successful entrepreneurs through family office services, from tax reduction and legal planning to investment and risk management. Gene highlights the importance of having values that actually live inside an organization, not just words written on a wall, and Jeff shares how this philosophy drives everything they do.

How AI Supercharges Their Client Experience

The conversation shifts into technology, where Jeff breaks down how artificial intelligence has changed the game at Socha Capital. Instead of replacing people, AI helps the team work smarter, speeding up research, boosting problem-solving, and allowing them to craft customized solutions faster than ever. For a company dealing with complex financial and legal strategy, that efficiency makes a real difference.

Values That Drive Growth (Literally)

Jeff has a remarkable track record: three different companies have landed on fastest-growing company lists, including the Inc. 5000. Gene digs into how values played a part in that success. Jeff shares Socha Capital's four core values: growth, reliability, communication, and respect, and explains how they show up in real decisions like hiring, firing, and internal operations. These aren't slogans; they are the compass for everything the team does, reinforced through weekly reviews, reporting systems, and clear expectations around accountability.

Teaching Leaders to Think for Themselves

One of the most compelling parts of the conversation is Jeff's philosophy on developing leadership within his team. Instead of giving answers right away, he encourages employees to think through decisions using the company's values as their guide, especially when he's not in the room. This approach builds autonomy, confidence, and critical thinking. Jeff also talks about how he shaped these values over years of personal reflection and mentoring, grounded in the belief that "everything will grow at the rate that you do."

The episode closes with Gene and Jeff agreeing on one big idea: values aren't abstract concepts, they're practical tools. When leaders live by them, they create alignment, resilience, and long-term growth for everyone involved.

Key Takeaways

• Values must be lived, not laminated. Jeff emphasizes that core values only matter when they're actively practiced and used in decision-making not just written down.
• AI boosts productivity without replacing people. Socha Capital uses AI to accelerate research and problem-solving, allowing the team to spend more time on high-value client work.
• Growth starts with the leader. Jeff's philosophy "everything will grow at the rate that you do" highlights the importance of personal development for organizational success.
• Accountability drives reliability. Weekly reviews, clear reporting systems, and action-tracking help maintain consistent performance across the company.
• Empowered teams make better decisions. Jeff encourages employees to use the company's values as a framework for independent decision-making, building confidence and critical thinking.
• Values guide people decisions. Hiring, firing, and everyday leadership all tie back to Socha Capital's four core values: growth, reliability, communication, and respect.
• Sustainable success is values-driven. Gene and Jeff agree that long-term growth depends on leaders who embody and operationalize their values daily.

Resources & Next Steps

Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

🌐 Explore More: training.coreelevation.com 🎧 Listen to the Full Episode: Growth Think Tank Podcast