Today we are together with Benjamin De Lathouwer, an experienced SaaS sales leader with a sharp view on team growth and commercial performance.

We talk about how he builds strong sales teams by going much further than traditional sales training.

In this episode, we delve into his well-known five-finger attitude check during recruitment, his three levels of development (psychology, sales skills, and USPs), and the turning point when he realized he needed to stop trying to be the “super salesperson” and fully focus on coaching.